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Designs done in-house
Handmade in Yorkshire, UK
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1940s 'Girl Friday' Midi Dress - Blush - model shot
1940s 'Girl Friday' Midi Dress - Blush - product shot
1940s 'Girl Friday' Midi Dress - Blush
1940s 'Girl Friday' Midi Dress - Blush
1940s 'Girl Friday' Midi Dress - Blush
1940s 'Girl Friday' Midi Dress - Blush
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1940s 'Girl Friday' Midi Dress - Blush

A super flattering cut based on early 1940s style dresses - where the higher neckline became fashionable. Has many authentic features.
£115.50
£165.00
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Size
UK 08
UK 10
UK 12
UK 14
UK 16
UK 18
UK 20
UK 22
UK 24
Size
1940s 'Girl Friday' Midi Dress - Blush - product shot

A winning combination of top quality craftmanship combined with a plethora of authentic features. Prepare to feel like a princess!

A super flattering cut based on early 1940s styles - where the higher neckline became fashionable. This dress has been designed to be as faithful as possible to these styles. This is a silhouette with a strong shoulder shape which we have enhanced by the sleeve design style, shoulder pad and a high neckline. 

You will notice the lovely style details of the shirring at the shoulder and the pleats under the bust that flow into the V shape waist panel. This has a real figure enhancing effect. 

By popular demand, we have made this in a longer 'midi' length - approx 91cm from waist. This 7 panel skirt has a lovely sweep and is designed to finish above the ankle on most - wear with your best shoes! We've kept this dress unlined to keep the overall weight down - you may choose to wear a slip underneath.

Key Features Include:-
- high neckline with back keyhole detail
- shirring detail shoulder & pleats under bust
- short sleeves with tuck at cuff and gathers into shoulder
- small shoulder pad
- longer (91cm) 7-gore skirt
- side zip
- unlined

The fabric is a mid weight 100% rayon (viscose) and as such gathers beautifully into yokes and under bust - is similar to the fabrics worn at this time. 

Made with love in Yorkshire, England

Fabric: 100% Viscose throughout
Washing instructions: dry clean only (we recommend dry cleaning due to the bias cut panels in the skirt which can become mis-shapen after washing and in particular line drying)
Length from natural waist: approx 91cm

Description Plus

A winning combination of top quality craftmanship combined with a plethora of authentic features. Prepare to feel like a princess!

A super flattering cut based on early 1940s styles - where the higher neckline became fashionable. This dress has been designed to be as faithful as possible to these styles. This is a silhouette with a strong shoulder shape which we have enhanced by the sleeve design style, shoulder pad and a high neckline. 

You will notice the lovely style details of the shirring at the shoulder and the pleats under the bust that flow into the V shape waist panel. This has a real figure enhancing effect. 

By popular demand, we have made this in a longer 'midi' length - approx 91cm from waist. This 7 panel skirt has a lovely sweep and is designed to finish above the ankle on most - wear with your best shoes! We've kept this dress unlined to keep the overall weight down - you may choose to wear a slip underneath.

Key Features Include:-
- high neckline with back keyhole detail
- shirring detail shoulder & pleats under bust
- short sleeves with tuck at cuff and gathers into shoulder
- small shoulder pad
- longer (91cm) 7-gore skirt
- side zip
- unlined

The fabric is a mid weight 100% rayon (viscose) and as such gathers beautifully into yokes and under bust - is similar to the fabrics worn at this time. 

Made with love in Yorkshire, England

Fabric: 100% Viscose throughout
Washing instructions: dry clean only (we recommend dry cleaning due to the bias cut panels in the skirt which can become mis-shapen after washing and in particular line drying)
Length from natural waist: approx 91cm

Sizing Info Plus

Fit Class - Semi-fitted

"skims the body so that is follows shape and may have close fitting areas (e.g. waist)"  

This dress is free fitting on hips due to the swing skirt. The bust area is fairly generous but will gape if the bust is too full. Waist band is fitted and for this reason, we strongly suggest that you select your size through the waist measurements.

Style suits most shapes.

Fabric has no stretch.

For more information on fit and sizing please visit our size guide. The measurements refer to 'your' body not the garment itself. Please choose the size that most reflects your measurements.

SIZE BUST WAIST HIPS
6* 79cm
31"
61cm
24"
84cm
33"
8 84cm
33"
66cm
26"
89cm
35"
10 89cm
35"
71cm
28"
94cm
37"
12 94cm
37"
76cm
30"
99cm
39"
14 99cm
39"
81cm
32"
104cm
41"
16 104cm
41"
86.5cm
34"
110cm
43"
18 110cm
43"
91.5cm
36"
116cm
45.5"
20* to 117cm
to 46"
to 97cm
to 39"
123cm
48"
22* to 124cm
to 49"
to 104cm
to 42.5"
130cm
51"
24* to 131cm
to 51.5"
to 110cm
to 44"
137cm
54"
26* to 138cm
to 54"
to 117cm
to 46"
144cm
57"
* Sizes 6, 20 to 26 available on selected styles only.
Care Instructions Plus
Dry Clean
Delivery & Returns Plus

Delivery

Enjoy free delivery on orders over £150.

For orders under £150, UK standard delivery is 2 to 4 working days — £4.50 EU standard delivery is 3 to 6 working days — £15 USA standard delivery is 3 to 6 working days — £20 International standard delivery is 5 to 10 working days — £20

Need it a little sooner? Express delivery is available.

A little note on duties: any applicable import taxes are calculated and added at checkout. We ship DDP (Delivered Duty Paid), which means we take care of everything on your behalf — your parcel passes straight through customs and arrives at your door with nothing more to do.

A little note on duties: any applicable import duties are calculated and added at checkout. We ship DDP (Delivered Duty Paid), which means we take care of everything on your behalf — your parcel passes straight through customs and arrives at your door with nothing more to do.

A little note on duties: import duties or taxes may be applied by your country's customs authority when your order arrives. We'd recommend checking your local customs guidelines before ordering if you're unsure — we'd hate for any surprises to take the shine off your new piece.

Returns

We offer a 30 day return window, just in case your piece isn't quite the one.

For all the finer details, you can visit our Delivery & Returns page.

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International Delivery available to Europe and the United States

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